High need to accelerate development work
Empik a few years ago started intensive preparations for the Multichannel strategy. He built a 100-person team, which includes UX, Developers, or Test. Empik raised the best people on the market with experience in building digital products from the e-commerce area. Construction of a completely new development environment and backend architecture paid and in 2019 Empik won 2 prizes in the prestigious Mobile Trends Awards competition. High dynamics of application downloads are the results that have proven that Empik will affect a good direction. At the beginning of 2020, Empik began to struggle with a few problems:
- harder access to highly qualified specialists that can support Empik in the Development area.
- no possibility of rapid scaling of the team in the event of increased demand for development and UX work
- reducing flexibility in the design and manufacturing process
Empik reached out to New Digital Street with a question of highly qualified developers to participate in the further intensive development of e-commerce digital products. NDS in only 5 days presented EMPIK of the relevant, selected candidates for the project. After a remote technical interview, verification of English language skills, and a personality test, people could join the EMPIK project and the customer could plan faster development of their products in response to customer and investor requests.
We are confirmed that using NDS services was a good decision. With a slight increase in the team, we significantly shortened the development time. We set for long-term cooperation that gives us the most benefits. Thanks to NDS services, we can quickly respond to changes in the e-commerce market and to the growing needs of customers. The budget has become fully managed and predictable.
Empik is a chain of stores of books, music publications, films, games, programs, and many other products operating in Poland. The name Empik is a shortcut from the words electronics, music, press, and books (in Polish). The company has been operating since 1948. Empik has 289 stores throughout Poland. The company is a multi-channel sales leader in Poland. For a few years, this company is very intensively developing electronic channels and became the leader of the e-commerce industry. As part of the group, specialized companies operate – Empik Foto, Empik Go, Empik Tickets, Empik Music, or Livro.
We were looking for a solution that adjusts the product offer for a specific customer based on purchasing intentions, and NDS provided us with a team of engineers who built such a mechanism.